As I take my morning walk in the neighborhood of Naperville, I can’t stop feeling fortunate about being surrounded by the beauty of nature. While the picturesque landscaping and vibrant colors have much to offer to the eyes, I begin to wonder if the supreme power up there is deep down a marketing strategist. We have the underlying business strategy being the four seasons - from fall to winter, spring to summer every year. And, the correlating GTM and marketing strategy is reflective of the changing dynamics of nature that align with each season - from multi-colored leaves to bare trees, colorful tulips to lush green grass. The content, creative and design is brilliantly executed to match each season cycle. This flawless execution to me seems like an output of well-defined market research and planning, GTM and marketing strategy, digital and content marketing.
At Eternal Creations, we offer all the above services designed specifically to meet needs of technology companies so that they can deliver memorable experiences and solutions to their clients. Let’s take a deeper dive at each of these elements:
Market Research and Planning - Any new product or business idea really starts with understanding customer needs and market trends, enabling design and delivery of IT solutions and services that are both market-centric and customer-centric. With market research and planning, technology companies can leverage latest customer insights, industry and market trends that can help them define or even redefine their business, portfolio and market strategies. A combination of well-crafted and executed qualitative and quantitative approaches can deliver game-changing results for businesses. Understanding market and economic trends, industry analysis, buyer personas and market segmentation are foundational to any successful business strategy.
GTM and Marketing Strategy - Change is the only constant and businesses are constantly transforming as well. Well-planned and executed GTM and marketing strategies can give a significant boost to overall business strategies. Whether it is developing a unique portfolio strategy or establishing a compelling company or product brand, the right mix of several elements including, routes-to-market, product launches, sales enablement, external relations and more need to come together to drive innovation. When it comes to technology companies pulling together a GTM and marketing strategy keeping in mind technology trends, industry needs, customer challenges, business goals and financial objectives is crucial.
Digital and Content Marketing - At the end of the day for any company it comes down to strong presence and eminence. And, in today’s day and age where content is king and digital is queen (I made that up!), it is impossible to achieve both business and marketing goals without the right mix of digital and content marketing practices. Messaging that resonates with the target audience, digital channels that align with content consumption and strategies that drive buyer journeys forward are at the core of successful marketing execution. It is no exaggeration to state that compelling story-telling coupled with effective channels and mode of communication can make and break businesses. For technology companies it is important to both simplify and humanize their message.
Yes, it is complex but so is nature. It has taken years of evolution and perfection for mother nature to be where it is today. I am not suggesting that the evolution of nature is quite the same as the evolution of technology. I am only making the point that marketing is central to any kind of evolution and transformation.
Swati Dayal
Founder, Eternal Creations
Swati Dayal, the founder of Eternal Creations has helped transform a wide range of technology companies - from startups to fortune 500 - with effective GTM and marketing strategies designed for organizational success and competitive growth.