As I sit down with my cup of morning coffee and stare out of my favorite living room window, I think hard on what Eternal Creations stands for. Over the past few weeks, I have had numerous conversations with industry experts, colleagues, family and friends on the ‘Why of Eternal Creations’. While the conversations have been enlightening and probing the answer is not as simple. To me Eternal Creations is the result of a journey that has been a combination of both exciting and challenging experiences, where I have had some great learnings and made some mistakes (yes it is OK to make mistakes!), but most importantly I have grown both personally and professionally.
However, I do not consider Eternal Creations as a destination by any means, I see it as the beginning of another beautiful journey where the power of marketing and technology will create magic. Having worked in the technology space for close to two decades across multiple geographies, I understand that the role of marketing has never been more critical. From creating a brand to designing meaningful value propositions, from generating awareness to creating demand - marketing is crucial when it comes to simplifying and communicating complex technology concepts to meaningful business outcomes. With technology comes innovation and with marketing comes creativity - together they can create novel and unique experiences that can redefine industries and communities at large.
Speaking of impact, Eternal Creations is all about making an everlasting impression. We bring an array of consulting and professional services in the field of marketing to enable technology companies deliver best-in-class products and experiences to their clients. From market research to portfolio strategy, marketing strategy to digital marketing, we partner with our customers through their transformative journey helping them create unique and memorable experiences for their clients.
Services designed with and for our customers
While enabling our customers with world-class services is our mission, at the core of Eternal Creations will be the people that make Eternal Creations - the most important and foundational component in my mind. Fair and fun practices are and will always be an integral part of our culture with the ultimate goal of fostering creativity and innovation. We value and embrace different perspectives irrespective of one’s religion, race, gender, age, physical abilities or country of origin - enabling one another to push the boundaries and thrive together.
As I look to establish and grow Eternal Creations, I fully acknowledge the importance of people, the power of knowledge and the requisite need for empathy. Together these elements will deliver game-changing marketing strategies and services for our clients today and in the future.
Swati Dayal
Founder, Eternal Creations
Swati Dayal, the founder of Eternal Creations has helped transform a wide range of technology companies - from startups to fortune 500 - with effective GTM and marketing strategies designed for organizational success and competitive growth.